<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these channels for the first time. The aim of the article is to answer the following question: How did the pandemic affect the preferences of Polish consumers with regard to the use of digital communication and service channels? The article also indicates the requirements and expectations of consumers with regard to digital service channels after the pandemic. The research methodology was based on a critical analysis of the literature, secondary data analysis, and deductive reasoning. The main conclusion from the conducted research is the statement that the pandemic did not significantly change the preferences of Polish consumers regarding the use of digital communication and service channels.</p>
</abstract>

In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these channels for the first time. The aim of the article is to answer the following question: How did the pandemic affect the preferences of Polish consumers with regard to the use of digital communication and service channels? The article also indicates the requirements and expectations of consumers with regard to digital service channels after the pandemic. The research methodology was based on a critical analysis of the literature, secondary data analysis, and deductive reasoning. The main conclusion from the conducted research is the statement that the pandemic did not significantly change the preferences of Polish consumers regarding the use of digital communication and service channels.

The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

Foundations of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases...

The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

Pubblicato online: 04 apr 2022

Pagine: 37 - 50

DOI: https://doi.org/10.2478/fman-2022-0003

Parole chiave
digital communication channels, digital competences, consumer behavior, COVID-19 pandemic

© 2022 Danuta Szwajca, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

Pubblicato online: 04 apr 2022

Pagine: 37 - 50

DOI: https://doi.org/10.2478/fman-2022-0003

Parole chiavedigital communication channels, digital competences, consumer behavior, COVID-19 pandemic

© 2022 Danuta Szwajca, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Figure 10

Figure 11

Figure 12

Parole chiave
digital communication channels, digital competences, consumer behavior, COVID-19 pandemic