The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic
| 04 avr. 2022
Publié en ligne: 04 avr. 2022
Pages: 37 - 50
© 2022 Danuta Szwajca, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1
Human capital indicators of DESI in 2020 (Poland and EU-28) (Source: Own work based on: www06, 2020)Figure 2
Digital skills of Poles in 2020 (Source: Own work based on: GUS, 2020, p.156)Figure 3
The most frequently used digital channels during a pandemic (Source: www07, 2021)Figure 4
Frequency of using digital channels during a pandemic (Source: Own work based on: www07, 2021)Figure 5
Percentage of surveyed customers who started using digital services (bysector) (Source: Own work based on: www08, 2021)Figure 6
The way of buying groceries (Source: Own work based on: www09, 2020)Figure 7
Change in the frequency of using digital devices for online shopping during a pandemic (Source: Own work based on: www09, 2020)Figure 8
Percentage of respondents using various digital devices in 2018–2021 (Source: Own work based on: www03, 2021)Figure 9
Use of individual media during a pandemic (increase in%) (Source: www09, 2020)Figure 10
Satisfaction with using digital channels during a pandemic (Source: www07, 2021)Figure 11
Declared frequency of using digital channels after the pandemic (Source: Own study based on: www07, 2021)Figure 12
Areas where remote contact is possible instead of face to face (Source: www07, 2021)