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Foundations of Management
Volume 14 (2022): Issue 1 (January 2022)
Open Access
The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic
Danuta Szwajca
Danuta Szwajca
| Apr 04, 2022
Foundations of Management
Volume 14 (2022): Issue 1 (January 2022)
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Published Online:
Apr 04, 2022
Page range:
37 - 50
DOI:
https://doi.org/10.2478/fman-2022-0003
Keywords
digital communication channels
,
digital competences
,
consumer behavior
,
COVID-19 pandemic
© 2022 Danuta Szwajca, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1
Human capital indicators of DESI in 2020 (Poland and EU-28) (Source: Own work based on: www06, 2020)
Figure 2
Digital skills of Poles in 2020 (Source: Own work based on: GUS, 2020, p.156)
Figure 3
The most frequently used digital channels during a pandemic (Source: www07, 2021)
Figure 4
Frequency of using digital channels during a pandemic (Source: Own work based on: www07, 2021)
Figure 5
Percentage of surveyed customers who started using digital services (bysector) (Source: Own work based on: www08, 2021)
Figure 6
The way of buying groceries (Source: Own work based on: www09, 2020)
Figure 7
Change in the frequency of using digital devices for online shopping during a pandemic (Source: Own work based on: www09, 2020)
Figure 8
Percentage of respondents using various digital devices in 2018–2021 (Source: Own work based on: www03, 2021)
Figure 9
Use of individual media during a pandemic (increase in%) (Source: www09, 2020)
Figure 10
Satisfaction with using digital channels during a pandemic (Source: www07, 2021)
Figure 11
Declared frequency of using digital channels after the pandemic (Source: Own study based on: www07, 2021)
Figure 12
Areas where remote contact is possible instead of face to face (Source: www07, 2021)