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Marketing of Scientific and Research Organizations

Volume 32 (2019): Issue 2 (June 2019)

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9 Articles
Open Access | Oct 07, 2019
Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm
Daniel Adrian Doss

Daniel Adrian Doss

University of West Alabama
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Doss, Daniel Adrian
, 
Russ Henley

Russ Henley

University of West Alabama
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Henley, Russ
, 
Qiuqi Hong

Qiuqi Hong

Guangzhou College of Technology and Business, International Educational CollegeGuangdong, China
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Hong, Qiuqi
 and 
Trey Pickett

Trey Pickett

University of West Alabama
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Pickett, Trey
  
Open Access | Oct 07, 2019
Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities
Helena Rachwał

Helena Rachwał

Adam Mickiewicz University in Poznań, Faculty of Political Sciences and Journalism
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Rachwał, Helena
  
Open Access | Oct 07, 2019
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace
Marzena Feldy

Marzena Feldy

National Information Processing Institute (OPI PIB), Laboratory of Statistical Analysis and Evaluation
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Feldy, Marzena
  
Open Access | Oct 07, 2019
Marketing for Science Based Organizations Perspectives and Questions
William Bradley Zehner

William Bradley Zehner

IC2 Institute, University of Texas at Austin
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Zehner, William Bradley
 and 
Jacquelyn Anne Zehner

Jacquelyn Anne Zehner

Austin,
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Zehner, Jacquelyn Anne
  
Open Access | Oct 07, 2019
Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź
Piotr Mikosik

Piotr Mikosik

Warsaw Management University
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Mikosik, Piotr
  
Open Access | Oct 07, 2019
Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective
Agnieszka Izabela Baruk

Agnieszka Izabela Baruk

Łódź University of Techology, Faculty of Management and Production Engineering
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Baruk, Agnieszka Izabela
  
Open Access | Oct 07, 2019
Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region
Sławomir Milczarek

Sławomir Milczarek

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Milczarek, Sławomir
 and 
Magdalena Grębosz-Krawczyk

Magdalena Grębosz-Krawczyk

Łódź University of Technology, Faculty of Management and Production Engineering
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Grębosz-Krawczyk, Magdalena
  
Open Access | Oct 07, 2019
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
S.T. Markun Hanjaya

S.T. Markun Hanjaya

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
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Hanjaya, S.T. Markun
, 
S. Kom Kenny

S. Kom Kenny

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
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Kenny, S. Kom
 and 
S.S. S.E. Freddy Gunawan

S.S. S.E. Freddy Gunawan

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
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Gunawan, S.S. S.E. Freddy
  
Open Access | Oct 07, 2019
The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations
Agnieszka Izabela Baruk

Agnieszka Izabela Baruk

Lodz University of Technology, Faculty of Management and Production Engineering Department of Management Systems and Innovations, Institute of Innovation and Marketing
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Baruk, Agnieszka Izabela
 and 
Anna Goliszek

Anna Goliszek

University of Life Sciences in Lublin, Department of Management and Marketing
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Goliszek, Anna
  

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Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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