Magazine et Edition

Volume 8 (2022): Edition 1 (January 2022)

Volume 7 (2021): Edition 1 (January 2021)

Volume 6 (2020): Edition 1 (June 2020)

Volume 5 (2019): Edition 2 (December 2019)

Volume 5 (2019): Edition 1 (June 2019)

Volume 4 (2018): Edition 2 (December 2018)

Volume 4 (2018): Edition s1 (December 2018)
Special Edition

Volume 4 (2018): Edition 1 (June 2018)

Volume 3 (2017): Edition 2 (December 2017)

Volume 3 (2017): Edition 1 (August 2017)

Volume 2 (2016): Edition 2 (December 2016)

Volume 2 (2016): Edition 1 (July 2016)

Volume 1 (2015): Edition 2 (October 2015)

Volume 1 (2015): Edition 1 (June 2015)

Détails du magazine
Format
Magazine
eISSN
2450-7563
Première publication
16 Apr 2015
Période de publication
2 fois par an
Langues
Anglais

Chercher

Volume 4 (2018): Edition s1 (December 2018)
Special Edition

Détails du magazine
Format
Magazine
eISSN
2450-7563
Première publication
16 Apr 2015
Période de publication
2 fois par an
Langues
Anglais

Chercher

15 Articles
Accès libre

Polish Opinion Weeklies’ Thematic Spectrum Analysis – Methodology and Application

Publié en ligne: 16 May 2019
Pages: 6 - 22

Résumé

Abstract

In this article the approach of thematic analysis of main Polish printed weekly reviews is applied. The author developed thematic division of research material and put much effort to completeness and explicitness. The author chose content analysis as research methodology and constructed a code book. After coding and analysis, conclusions were presented and discussed. There were also methodological inferences for future research.

Mots clés

  • weekly opinion magazine
  • Poland
  • analysis
  • quincunx
Accès libre

Corporate Communication in Social Media with the Use of Linkedin

Publié en ligne: 16 May 2019
Pages: 23 - 29

Résumé

Abstract

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.

Mots clés

  • corporate communication
  • social media
  • LinkedIn
Accès libre

Stereotypes of Refugees as Presented in the Media and the Reality of Problems Linked with Cultural Adaptation and Social Integration of the Immigrant Children.

Publié en ligne: 16 May 2019
Pages: 30 - 37

Résumé

Abstract

The situation of refugees living in Poland depends not only on legal aspects. A very important role is also played by social factors, which optionally condition and influence the status of foreigners in our country. One of them is undoubtedly the way of presenting the described phenomenon in the media, as well as the attitude of Poles to refugees, and how our country guarantees them protection and enables them to find their place in the new reality. Analysis of the problems of immigrant families in Poland may provide valuable information to research the problem of refugees in a European context.

Mots clés

  • refugee
  • migrations
  • protection
  • stereotypes
  • child
  • assimilation
  • legal acts
Accès libre

Biweekly Magazine “White Eagle” as an Example of the Implementation of Polish-Language Media Project in the United States

Publié en ligne: 16 May 2019
Pages: 38 - 41

Résumé

Abstract

The article describes the idea of creation and development of Polish biweekly magazine “Biały Orzeł” (“White Eagle”), originated in Boston in 2002/2003 by the White Eagle Media LLC publishing house. The periodical, which has been published until today, was at the time one of the largest projects in the segment of so-called ethnic media in the United States. The work’s aim is to present the title’s history, identify factors affecting on creation of the Polish diaspora press, diagnose components determining the success/failure of the project, as well as local conditions that had a direct impact on decision to launch described press title. The methodology used in the implementation of this material includes in-depth interviews with project co-founders (publishers and journalists) carried out over 2017 and 2018, executed jointly on a group of 9 people, providing quality data from staff directly involved in described publishing project from its very beginnings. A valuable source of data was also open access to archives of the “White Eagle” hard copies, dated between 2003 and 2008.

Mots clés

  • ethnic press
  • Polonia press
  • Polish community in the USA
Accès libre

Hazard Prophylaxis and Behavioural Addictions of Children and Teenagers on the Example of Conducted Public Duties “Teenagers and Children – Safe in the Web Since Today” Carried Out by the Training and Therapeutic Centre Self

Publié en ligne: 16 May 2019
Pages: 42 - 50

Résumé

Abstract

The aim of this thesis is to present the threats arising from the Internet usage, with the special account of behavioural addictions of young people. The second aim is to introduce proactive activities which have been implemented to schools in the Podkarpacie region since 2016 within the scope of public duties “Teenagers and children – safe in the Web since today” (“Młodzież i dzieci – od dziś bezpieczni w sieci,”) being carried out by the Training and Therapeutic Centre SELF due to the resources of the National Health Programme during 2016-2020

Mots clés

  • behavioural addictions
  • hazard prophylaxis
  • virtual addictions
  • Media
  • National Health Programme for 2016-2020
Accès libre

Instrumentality of Questions Asked as a Practical Competence Instructed by Schools and Mass Media

Publié en ligne: 16 May 2019
Pages: 51 - 61

Résumé

Abstract

The article presents difficulties in how to consciously construct questions in many ways. It seems to be essential in order to generate the need and willingness to get interested, delighted, fascinated and passionate. The author maintains that the competence of formulating right questions is useful in searching for inspiration and motivation, which results in creating new opportunities. It makes people aware of their mental resources and inspires them to search for more knowledge. A conclusion has been drawn that the contemporary people have been gradually losing the ability of asking questions. Therefore, in the modern world, as the author assures, wise men may be recognised by the questions they ask, and bright men by the replies.

Mots clés

  • communication
  • coaching
  • psychology
  • education
  • mass media
  • social media
  • press
  • journalism
  • business
  • negotiations
  • mediations
  • teachers
  • school
Accès libre

Is Facebook Really Facing the Needs of its Current Users?

Publié en ligne: 16 May 2019
Pages: 62 - 68

Résumé

Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

Mots clés

  • Facebook
  • social media tools
  • downfall of users
  • complexity
  • expectations
  • needs
Accès libre

Media Monitoring as an Element of Strategic Business Management

Publié en ligne: 16 May 2019
Pages: 69 - 75

Résumé

Abstract

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Mots clés

  • media
  • monitoring
  • business management
Accès libre

Moral Neutrality of Religion in the Light of Conflicts and Violence in Mediatized World

Publié en ligne: 16 May 2019
Pages: 76 - 88

Résumé

Abstract

Although only seven percent of wars in human history were caused by explicit religious motives – as it is suggested by one estimate – religious beliefs affect human attitude to the world. Especially in the context of the rash of contemporary conflicts and terror attacks which have a stated connection to religious motives, it is important to try to understand the possible religious motivations of such antisocial and dangerous behaviors. There are several different research perspectives on this topic, but none of them by itself offers a sufficient explanation. The purpose of this essay is to show that religious components themselves can be interpreted as morally neutral, and that their supposed impact on behavioral patterns can, in fact, be attributed to non-religious factors. Religion is discussed as cultural phenomenon partially interacting with cognitive and adaptive patterns.

Mots clés

  • religion
  • religious beliefs
  • violence
  • conflicts
  • evolution of religion
  • cognitive science of religion
  • new media
  • mediatization
Accès libre

Polish School of the Literature of Fact: Characters of the Reportages as the Reflection of Reality

Publié en ligne: 16 May 2019
Pages: 89 - 95

Résumé

Abstract

The article analyzes the key feature of Polish school of the literature of fact, specifically the journalistic work with the heroes of the materials that are the basis of the reportorial text. Peculiarities of characters typical for Polish reportage are analyzed . Further, the article explores the specific features of communicative strategies of Polish reporters, reportorial technique. For a better understanding the visual examples from reportorial text are provided.

Mots clés

  • New Journalism
  • Polish literature of fact
  • communicative strategy
  • “live-in” method
Accès libre

Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Publié en ligne: 16 May 2019
Pages: 96 - 105

Résumé

Abstract

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.

Mots clés

  • brand image
  • sport
  • football
  • Legia Warszawa
Accès libre

The Influence of the 1918 Concordat on the Development of the Catholic Press in the Second Republic of Poland

Publié en ligne: 16 May 2019
Pages: 106 - 120

Résumé

Abstract

The aim of this thesis is to examine the influence of the 1918 Concordat on the development of the Catholic press through a comparative analysis of the Catholic press and the press as a whole published in 1918-1939. The data used come from the publication of the Central Statistical Office, industry statistical publications and publications of press researchers of that period.

The results of the analysis are the collected quantitative data of the Catholic press and the press as a whole for individual years, broken down into data sources. The results of the study provide an image confirming the thesis about the influence of the concordat on the development of the Catholic press of the Second Republic of Poland.

Mots clés

  • Concordat 1925
  • Catholic Press of the Second Republic of Poland
  • Polish Press 1918-1939
  • Constitution 1921
  • 1935
Accès libre

Virtual Reality. Now.

Publié en ligne: 16 May 2019
Pages: 121 - 127

Résumé

Abstract

The purpose of this article is to introduce and rank information related to virtual reality as a new media phenomenon. In principle, in the Polish nomenclature, the term is so new that it is often confused, incomprehensible. This, in turn, translates into misunderstanding and the lack of the use of this communication channel.

The article is a review of literature. In the first part concepts such as augmented reality, augmented virtuality, mixed reality, virtual reality, and immersion will be explained. A short historical outline of the virtual reality will also be shown. Then - in the next part of the article - the author compares this communication channel with well-known, such as the Internet, television, radio. Next the author will determine what are the fields of application of this communication channel and its condition.

Mots clés

  • Virtual Reality
  • new media
  • definition
  • VR
Accès libre

Features of Effective Crisis Communication Based on Public Relations Profession Research.

Publié en ligne: 16 May 2019
Pages: 128 - 135

Résumé

Abstract

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

Mots clés

  • crisis communication
  • oppressive industries
  • anti-crisis immune system of enterprises
  • public relations
  • market research
Accès libre

Phenomenon of Fake News

Publié en ligne: 16 May 2019
Pages: 136 - 140

Résumé

Abstract

Analysis of Fake News phenomena – mainly looking for an answer where are the Fake News sources and who is responsible for their effects - psycho and social aspects of fake news mechanism. Additionally, focusing on evolution of its definition and their taxonomy. At the end, fake news are analyzed as a 21st century biggest thread of new media and looked for the lasts trends in counteracting.

Mots clés

  • fakenews
  • socialmedia
  • newmedia
  • sociology
  • journalism
  • news
  • media
  • internet
15 Articles
Accès libre

Polish Opinion Weeklies’ Thematic Spectrum Analysis – Methodology and Application

Publié en ligne: 16 May 2019
Pages: 6 - 22

Résumé

Abstract

In this article the approach of thematic analysis of main Polish printed weekly reviews is applied. The author developed thematic division of research material and put much effort to completeness and explicitness. The author chose content analysis as research methodology and constructed a code book. After coding and analysis, conclusions were presented and discussed. There were also methodological inferences for future research.

Mots clés

  • weekly opinion magazine
  • Poland
  • analysis
  • quincunx
Accès libre

Corporate Communication in Social Media with the Use of Linkedin

Publié en ligne: 16 May 2019
Pages: 23 - 29

Résumé

Abstract

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.

Mots clés

  • corporate communication
  • social media
  • LinkedIn
Accès libre

Stereotypes of Refugees as Presented in the Media and the Reality of Problems Linked with Cultural Adaptation and Social Integration of the Immigrant Children.

Publié en ligne: 16 May 2019
Pages: 30 - 37

Résumé

Abstract

The situation of refugees living in Poland depends not only on legal aspects. A very important role is also played by social factors, which optionally condition and influence the status of foreigners in our country. One of them is undoubtedly the way of presenting the described phenomenon in the media, as well as the attitude of Poles to refugees, and how our country guarantees them protection and enables them to find their place in the new reality. Analysis of the problems of immigrant families in Poland may provide valuable information to research the problem of refugees in a European context.

Mots clés

  • refugee
  • migrations
  • protection
  • stereotypes
  • child
  • assimilation
  • legal acts
Accès libre

Biweekly Magazine “White Eagle” as an Example of the Implementation of Polish-Language Media Project in the United States

Publié en ligne: 16 May 2019
Pages: 38 - 41

Résumé

Abstract

The article describes the idea of creation and development of Polish biweekly magazine “Biały Orzeł” (“White Eagle”), originated in Boston in 2002/2003 by the White Eagle Media LLC publishing house. The periodical, which has been published until today, was at the time one of the largest projects in the segment of so-called ethnic media in the United States. The work’s aim is to present the title’s history, identify factors affecting on creation of the Polish diaspora press, diagnose components determining the success/failure of the project, as well as local conditions that had a direct impact on decision to launch described press title. The methodology used in the implementation of this material includes in-depth interviews with project co-founders (publishers and journalists) carried out over 2017 and 2018, executed jointly on a group of 9 people, providing quality data from staff directly involved in described publishing project from its very beginnings. A valuable source of data was also open access to archives of the “White Eagle” hard copies, dated between 2003 and 2008.

Mots clés

  • ethnic press
  • Polonia press
  • Polish community in the USA
Accès libre

Hazard Prophylaxis and Behavioural Addictions of Children and Teenagers on the Example of Conducted Public Duties “Teenagers and Children – Safe in the Web Since Today” Carried Out by the Training and Therapeutic Centre Self

Publié en ligne: 16 May 2019
Pages: 42 - 50

Résumé

Abstract

The aim of this thesis is to present the threats arising from the Internet usage, with the special account of behavioural addictions of young people. The second aim is to introduce proactive activities which have been implemented to schools in the Podkarpacie region since 2016 within the scope of public duties “Teenagers and children – safe in the Web since today” (“Młodzież i dzieci – od dziś bezpieczni w sieci,”) being carried out by the Training and Therapeutic Centre SELF due to the resources of the National Health Programme during 2016-2020

Mots clés

  • behavioural addictions
  • hazard prophylaxis
  • virtual addictions
  • Media
  • National Health Programme for 2016-2020
Accès libre

Instrumentality of Questions Asked as a Practical Competence Instructed by Schools and Mass Media

Publié en ligne: 16 May 2019
Pages: 51 - 61

Résumé

Abstract

The article presents difficulties in how to consciously construct questions in many ways. It seems to be essential in order to generate the need and willingness to get interested, delighted, fascinated and passionate. The author maintains that the competence of formulating right questions is useful in searching for inspiration and motivation, which results in creating new opportunities. It makes people aware of their mental resources and inspires them to search for more knowledge. A conclusion has been drawn that the contemporary people have been gradually losing the ability of asking questions. Therefore, in the modern world, as the author assures, wise men may be recognised by the questions they ask, and bright men by the replies.

Mots clés

  • communication
  • coaching
  • psychology
  • education
  • mass media
  • social media
  • press
  • journalism
  • business
  • negotiations
  • mediations
  • teachers
  • school
Accès libre

Is Facebook Really Facing the Needs of its Current Users?

Publié en ligne: 16 May 2019
Pages: 62 - 68

Résumé

Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

Mots clés

  • Facebook
  • social media tools
  • downfall of users
  • complexity
  • expectations
  • needs
Accès libre

Media Monitoring as an Element of Strategic Business Management

Publié en ligne: 16 May 2019
Pages: 69 - 75

Résumé

Abstract

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Mots clés

  • media
  • monitoring
  • business management
Accès libre

Moral Neutrality of Religion in the Light of Conflicts and Violence in Mediatized World

Publié en ligne: 16 May 2019
Pages: 76 - 88

Résumé

Abstract

Although only seven percent of wars in human history were caused by explicit religious motives – as it is suggested by one estimate – religious beliefs affect human attitude to the world. Especially in the context of the rash of contemporary conflicts and terror attacks which have a stated connection to religious motives, it is important to try to understand the possible religious motivations of such antisocial and dangerous behaviors. There are several different research perspectives on this topic, but none of them by itself offers a sufficient explanation. The purpose of this essay is to show that religious components themselves can be interpreted as morally neutral, and that their supposed impact on behavioral patterns can, in fact, be attributed to non-religious factors. Religion is discussed as cultural phenomenon partially interacting with cognitive and adaptive patterns.

Mots clés

  • religion
  • religious beliefs
  • violence
  • conflicts
  • evolution of religion
  • cognitive science of religion
  • new media
  • mediatization
Accès libre

Polish School of the Literature of Fact: Characters of the Reportages as the Reflection of Reality

Publié en ligne: 16 May 2019
Pages: 89 - 95

Résumé

Abstract

The article analyzes the key feature of Polish school of the literature of fact, specifically the journalistic work with the heroes of the materials that are the basis of the reportorial text. Peculiarities of characters typical for Polish reportage are analyzed . Further, the article explores the specific features of communicative strategies of Polish reporters, reportorial technique. For a better understanding the visual examples from reportorial text are provided.

Mots clés

  • New Journalism
  • Polish literature of fact
  • communicative strategy
  • “live-in” method
Accès libre

Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Publié en ligne: 16 May 2019
Pages: 96 - 105

Résumé

Abstract

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.

Mots clés

  • brand image
  • sport
  • football
  • Legia Warszawa
Accès libre

The Influence of the 1918 Concordat on the Development of the Catholic Press in the Second Republic of Poland

Publié en ligne: 16 May 2019
Pages: 106 - 120

Résumé

Abstract

The aim of this thesis is to examine the influence of the 1918 Concordat on the development of the Catholic press through a comparative analysis of the Catholic press and the press as a whole published in 1918-1939. The data used come from the publication of the Central Statistical Office, industry statistical publications and publications of press researchers of that period.

The results of the analysis are the collected quantitative data of the Catholic press and the press as a whole for individual years, broken down into data sources. The results of the study provide an image confirming the thesis about the influence of the concordat on the development of the Catholic press of the Second Republic of Poland.

Mots clés

  • Concordat 1925
  • Catholic Press of the Second Republic of Poland
  • Polish Press 1918-1939
  • Constitution 1921
  • 1935
Accès libre

Virtual Reality. Now.

Publié en ligne: 16 May 2019
Pages: 121 - 127

Résumé

Abstract

The purpose of this article is to introduce and rank information related to virtual reality as a new media phenomenon. In principle, in the Polish nomenclature, the term is so new that it is often confused, incomprehensible. This, in turn, translates into misunderstanding and the lack of the use of this communication channel.

The article is a review of literature. In the first part concepts such as augmented reality, augmented virtuality, mixed reality, virtual reality, and immersion will be explained. A short historical outline of the virtual reality will also be shown. Then - in the next part of the article - the author compares this communication channel with well-known, such as the Internet, television, radio. Next the author will determine what are the fields of application of this communication channel and its condition.

Mots clés

  • Virtual Reality
  • new media
  • definition
  • VR
Accès libre

Features of Effective Crisis Communication Based on Public Relations Profession Research.

Publié en ligne: 16 May 2019
Pages: 128 - 135

Résumé

Abstract

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

Mots clés

  • crisis communication
  • oppressive industries
  • anti-crisis immune system of enterprises
  • public relations
  • market research
Accès libre

Phenomenon of Fake News

Publié en ligne: 16 May 2019
Pages: 136 - 140

Résumé

Abstract

Analysis of Fake News phenomena – mainly looking for an answer where are the Fake News sources and who is responsible for their effects - psycho and social aspects of fake news mechanism. Additionally, focusing on evolution of its definition and their taxonomy. At the end, fake news are analyzed as a 21st century biggest thread of new media and looked for the lasts trends in counteracting.

Mots clés

  • fakenews
  • socialmedia
  • newmedia
  • sociology
  • journalism
  • news
  • media
  • internet

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