Magazine et Edition

Volume 68 (2022): Edition 2 (June 2022)

Volume 68 (2022): Edition 1 (March 2022)

Volume 67 (2021): Edition 4 (December 2021)

Volume 67 (2021): Edition 3 (September 2021)

Volume 67 (2021): Edition 2 (June 2021)

Volume 67 (2021): Edition 1 (March 2021)

Volume 66 (2020): Edition 4 (December 2020)

Volume 66 (2020): Edition 3 (September 2020)

Volume 66 (2020): Edition 2 (June 2020)

Volume 66 (2020): Edition 1 (March 2020)

Volume 65 (2019): Edition 4 (December 2019)

Volume 65 (2019): Edition 3 (September 2019)

Volume 65 (2019): Edition 2 (June 2019)

Volume 65 (2019): Edition 1 (March 2019)

Volume 64 (2018): Edition 4 (December 2018)

Volume 64 (2018): Edition 3 (September 2018)

Volume 64 (2018): Edition 2 (June 2018)

Volume 64 (2018): Edition 1 (March 2018)

Volume 63 (2017): Edition 4 (December 2017)

Volume 63 (2017): Edition 3 (September 2017)

Volume 63 (2017): Edition 2 (June 2017)

Volume 63 (2017): Edition 1 (March 2017)

Volume 62 (2016): Edition 4 (December 2016)

Volume 62 (2016): Edition 3 (September 2016)

Volume 62 (2016): Edition 2 (June 2016)

Volume 62 (2016): Edition 1 (March 2016)

Volume 61 (2015): Edition 6 (December 2015)

Volume 61 (2015): Edition 5 (October 2015)

Volume 61 (2015): Edition 4 (August 2015)

Volume 61 (2015): Edition 3 (June 2015)

Volume 61 (2015): Edition 2 (April 2015)

Volume 61 (2015): Edition 1 (February 2015)

Détails du magazine
Format
Magazine
eISSN
2385-8052
Première publication
22 Feb 2015
Période de publication
4 fois par an
Langues
Anglais

Chercher

Volume 67 (2021): Edition 1 (March 2021)

Détails du magazine
Format
Magazine
eISSN
2385-8052
Première publication
22 Feb 2015
Période de publication
4 fois par an
Langues
Anglais

Chercher

6 Articles
Accès libre

External Habits Formation and the Environment

Publié en ligne: 18 Apr 2021
Pages: 1 - 12

Résumé

Abstract

The present paper presents a standard overlapping generations model with external habits formation and environmental quality in the utility function. Our main objective is to study the impact of external habits on capital accumulation and environmental quality on the intertemporal competitive equilibrium. We notice that striving for status leads to environment worsening and capital increasing when the cohort size is large.

Mots clés

  • external habits
  • overlapping generations
  • environmental quality

JEL Classification

  • D62
  • D91
  • E21
  • Q50
Accès libre

Determinants of Dividend Policy: A Case of Serbia’s Banking Sector

Publié en ligne: 18 Apr 2021
Pages: 13 - 22

Résumé

Abstract

Dividend policy is one of the most controversial areas of corporate finance. The paper presents the results of the research in the banking sector of the Republic of Serbia. The specific characteristics of the financial sector make the research on dividend policy determinants additionally complex. This study aims to determine the factors of dividend policy in the Serbian banking sector in the period 2009–2018. The model of random effects was chosen to test the relationship between dividend determinants and dividend payout. Empirical results show that previous years’ dividends have a significant positive effect on dividend policy. Individual investors can benefit from the research to a great extent, as well as bank managers, when creating dividend policies that would contribute to maximising profit and satisfying the needs of employees and shareholders in the long run.

JEL Classification

  • G21
  • G30
Accès libre

Managing Crisis Communication Via Social Media

Publié en ligne: 18 Apr 2021
Pages: 23 - 32

Résumé

Abstract

Social media is becoming omnipresent in everyone’s daily life, which is changing the way consumers think, act and buy. Organizations are aware of the possibilities that may occur from developing social media communication strategies, but oftentimes forget to predict and block negative consequences. Information spreadability and bad communication practices are the perfect trigger of a social media crisis, which is why it is crucial for organizations to know what kind of communication, both internal and external, they need to implement. To explore consumers’ opinions on social media crisis communication, an online survey was conducted. 125 participants gave their insight into their expectations of the types and tone of social media messages organizations should communicate during a time of crisis. These findings could be used as a guideline for crisis communication planning, considering they examine what types of messages consumers prefer, and which medium of communication they prefer. Even though it is recognized that crisis situations can have a huge impact on an organization’s wellbeing, consumers’ perspective on crisis communication still has not been researched thoroughly.

Mots clés

  • public relations
  • crisis situation
  • social media
  • crisis communication
  • consumer perspective on crisis communication

JEL Classification

  • M31
  • M39
Accès libre

Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition

Publié en ligne: 18 Apr 2021
Pages: 33 - 45

Résumé

Abstract

The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was examined. Research was done on a sample of 190 students whose ratings were used as logo description measures. Two independent variables used in the study were logo shape (abstract vs. concrete) and logo color (original color vs. greyscale). Results showed that greyscale logos and logos that are concrete were recognized more accurately while liking was not related to either independent variable. It was also observed that the amount of red color in logo is negatively (correlated/related), and blue and green color are positively related to both logo recognition and logo liking. Practitioners are advised to note that factors affecting consumers’ cognition and emotion are different. Scientists can extend findings on the effect of amount of individual colors in a logo. This is one of the first works of research that examined the effect of logo color on brand recognition and has approached studying color in this way of averaging amount of each of the additive primary colors. External validity of the research is enhanced by testing the younger generation in their natural habitat of mobile phone environment.

Mots clés

  • corporate logo
  • brand awareness
  • logo likability
  • logo color
  • logo shape

JEL Classification

  • M30
  • M31
  • M37
Accès libre

Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico

Publié en ligne: 18 Apr 2021
Pages: 46 - 60

Résumé

Abstract

The shopping center sector has been growing steadily over the last years in Latin America. Many countries such as Chile, Mexico, and Brazil lead the industry in the region, with so many projects still under development and different companies with international expansion perspectives in their portfolio. The purpose of this paper is to identify which are the most recommendable entry mode strategies for Latin American countries and which are the essential resources and capabilities that a shopping center company needs to develop to increase the likelihood of success in the sector. Thus, different factors, such as political, economic, and social factors, which impact the industry operation, are analyzed to create a high-level overview of this industry’s most important subjects. For this purpose, primary and secondary data are used, based on a literature review and an empirical qualitative study, giving information of the Chilean Commercial Real Estate company, and interviewing its top managers. Thereby, the results lead to an entry strategy proposal into the Mexican market, identifying the most important shopping centers in the country, the main actors, and the best opportunities to enter.

Mots clés

  • shopping center sector
  • resources and capabilities
  • entry strategies
  • emerging markets
  • Chile
  • Mexico

JEL Classification

  • M16
  • F14
Accès libre

Factors Affecting Career Choice of Business Students in the Senior High Schools: A Study of Selected Schools in the Cape Coast Metropolis

Publié en ligne: 18 Apr 2021
Pages: 61 - 70

Résumé

Abstract

Factors affecting business students’ choice of career in accounting and factors affecting business students’ inability to choose a career in accounting remains unclear. We used SPSS to analyze data collected from four randomly selected senior high schools in the central region of Ghana through questionnaires. This paper investigated the influences of job opportunities, personal interest, family influence, social status, peer influence, salary expectation, weakness in mathematics, time it takes to become an accountant, and stress involved in the accounting career. The paper then revealed the effects of these influencing factors. Though other factors were found to have substantial effects, the results clearly shows that high salary expectation and job opportunities are the most influential factors that influences a business student’s choice to choose or not to choose a career in accounting. These results could be used as a reference for educational reforms and career counselling.

Mots clés

  • business students
  • career choice
  • influential factors

JEL Classification

  • D81
  • D91
  • I25
6 Articles
Accès libre

External Habits Formation and the Environment

Publié en ligne: 18 Apr 2021
Pages: 1 - 12

Résumé

Abstract

The present paper presents a standard overlapping generations model with external habits formation and environmental quality in the utility function. Our main objective is to study the impact of external habits on capital accumulation and environmental quality on the intertemporal competitive equilibrium. We notice that striving for status leads to environment worsening and capital increasing when the cohort size is large.

Mots clés

  • external habits
  • overlapping generations
  • environmental quality

JEL Classification

  • D62
  • D91
  • E21
  • Q50
Accès libre

Determinants of Dividend Policy: A Case of Serbia’s Banking Sector

Publié en ligne: 18 Apr 2021
Pages: 13 - 22

Résumé

Abstract

Dividend policy is one of the most controversial areas of corporate finance. The paper presents the results of the research in the banking sector of the Republic of Serbia. The specific characteristics of the financial sector make the research on dividend policy determinants additionally complex. This study aims to determine the factors of dividend policy in the Serbian banking sector in the period 2009–2018. The model of random effects was chosen to test the relationship between dividend determinants and dividend payout. Empirical results show that previous years’ dividends have a significant positive effect on dividend policy. Individual investors can benefit from the research to a great extent, as well as bank managers, when creating dividend policies that would contribute to maximising profit and satisfying the needs of employees and shareholders in the long run.

JEL Classification

  • G21
  • G30
Accès libre

Managing Crisis Communication Via Social Media

Publié en ligne: 18 Apr 2021
Pages: 23 - 32

Résumé

Abstract

Social media is becoming omnipresent in everyone’s daily life, which is changing the way consumers think, act and buy. Organizations are aware of the possibilities that may occur from developing social media communication strategies, but oftentimes forget to predict and block negative consequences. Information spreadability and bad communication practices are the perfect trigger of a social media crisis, which is why it is crucial for organizations to know what kind of communication, both internal and external, they need to implement. To explore consumers’ opinions on social media crisis communication, an online survey was conducted. 125 participants gave their insight into their expectations of the types and tone of social media messages organizations should communicate during a time of crisis. These findings could be used as a guideline for crisis communication planning, considering they examine what types of messages consumers prefer, and which medium of communication they prefer. Even though it is recognized that crisis situations can have a huge impact on an organization’s wellbeing, consumers’ perspective on crisis communication still has not been researched thoroughly.

Mots clés

  • public relations
  • crisis situation
  • social media
  • crisis communication
  • consumer perspective on crisis communication

JEL Classification

  • M31
  • M39
Accès libre

Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition

Publié en ligne: 18 Apr 2021
Pages: 33 - 45

Résumé

Abstract

The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was examined. Research was done on a sample of 190 students whose ratings were used as logo description measures. Two independent variables used in the study were logo shape (abstract vs. concrete) and logo color (original color vs. greyscale). Results showed that greyscale logos and logos that are concrete were recognized more accurately while liking was not related to either independent variable. It was also observed that the amount of red color in logo is negatively (correlated/related), and blue and green color are positively related to both logo recognition and logo liking. Practitioners are advised to note that factors affecting consumers’ cognition and emotion are different. Scientists can extend findings on the effect of amount of individual colors in a logo. This is one of the first works of research that examined the effect of logo color on brand recognition and has approached studying color in this way of averaging amount of each of the additive primary colors. External validity of the research is enhanced by testing the younger generation in their natural habitat of mobile phone environment.

Mots clés

  • corporate logo
  • brand awareness
  • logo likability
  • logo color
  • logo shape

JEL Classification

  • M30
  • M31
  • M37
Accès libre

Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico

Publié en ligne: 18 Apr 2021
Pages: 46 - 60

Résumé

Abstract

The shopping center sector has been growing steadily over the last years in Latin America. Many countries such as Chile, Mexico, and Brazil lead the industry in the region, with so many projects still under development and different companies with international expansion perspectives in their portfolio. The purpose of this paper is to identify which are the most recommendable entry mode strategies for Latin American countries and which are the essential resources and capabilities that a shopping center company needs to develop to increase the likelihood of success in the sector. Thus, different factors, such as political, economic, and social factors, which impact the industry operation, are analyzed to create a high-level overview of this industry’s most important subjects. For this purpose, primary and secondary data are used, based on a literature review and an empirical qualitative study, giving information of the Chilean Commercial Real Estate company, and interviewing its top managers. Thereby, the results lead to an entry strategy proposal into the Mexican market, identifying the most important shopping centers in the country, the main actors, and the best opportunities to enter.

Mots clés

  • shopping center sector
  • resources and capabilities
  • entry strategies
  • emerging markets
  • Chile
  • Mexico

JEL Classification

  • M16
  • F14
Accès libre

Factors Affecting Career Choice of Business Students in the Senior High Schools: A Study of Selected Schools in the Cape Coast Metropolis

Publié en ligne: 18 Apr 2021
Pages: 61 - 70

Résumé

Abstract

Factors affecting business students’ choice of career in accounting and factors affecting business students’ inability to choose a career in accounting remains unclear. We used SPSS to analyze data collected from four randomly selected senior high schools in the central region of Ghana through questionnaires. This paper investigated the influences of job opportunities, personal interest, family influence, social status, peer influence, salary expectation, weakness in mathematics, time it takes to become an accountant, and stress involved in the accounting career. The paper then revealed the effects of these influencing factors. Though other factors were found to have substantial effects, the results clearly shows that high salary expectation and job opportunities are the most influential factors that influences a business student’s choice to choose or not to choose a career in accounting. These results could be used as a reference for educational reforms and career counselling.

Mots clés

  • business students
  • career choice
  • influential factors

JEL Classification

  • D81
  • D91
  • I25

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