<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden messages. The trademarks’ images and information folders were critically examined within their historical context. The work, by analysing the themes and patterns of the trademarks, revealed that the people-oriented conception, humanistic spirit, nationalist sentiment and the multiple connotations of era development were behind the trademarks, which answers questions about the social connotations of textile trademarks of the Republic of China and also gives us some guidance to understand how to use these connotations for innovation trademark design to inherit better traditional culture in the future.</p>
</abstract>

This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden messages. The trademarks’ images and information folders were critically examined within their historical context. The work, by analysing the themes and patterns of the trademarks, revealed that the people-oriented conception, humanistic spirit, nationalist sentiment and the multiple connotations of era development were behind the trademarks, which answers questions about the social connotations of textile trademarks of the Republic of China and also gives us some guidance to understand how to use these connotations for innovation trademark design to inherit better traditional culture in the future.

Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Fibres & Textiles in Eastern Europe

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This study analyses trademarks of the textile industry issued between 1912–1949 in the Republic of China, revealing the trademarks’ art features and hidden...

Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Article Category: Research Article

Publié en ligne: 04 juil. 2023

Pages: 56 - 64

DOI: https://doi.org/10.2478/ftee-2023-0016

Mots clés
the Republic of China, textile trademarks, connotation analysis, hidden messages, innovative design

© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Hidden Messages: Connotation analysis of Textile Trademarks in the Republic of China (1912-1949)

Article Category: Research Article

Publié en ligne: 04 juil. 2023

Pages: 56 - 64

DOI: https://doi.org/10.2478/ftee-2023-0016

Mots clésthe Republic of China, textile trademarks, connotation analysis, hidden messages, innovative design

© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
the Republic of China, textile trademarks, connotation analysis, hidden messages, innovative design