À propos de cet article
Publié en ligne: 06 févr. 2018
Pages: 77 - 93
Reçu: 24 août 2017
Accepté: 10 déc. 2017
DOI: https://doi.org/10.1515/mosr-2017-0017
Mots clés
© 2017 Asta Kyguolienė et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.