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Publicado en línea: 06 feb 2018
Páginas: 77 - 93
Recibido: 24 ago 2017
Aceptado: 10 dic 2017
DOI: https://doi.org/10.1515/mosr-2017-0017
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© 2017 Asta Kyguolienė et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.