Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro
et | 08 févr. 2017
À propos de cet article
Publié en ligne: 08 févr. 2017
Pages: 15 - 28
Reçu: 11 juin 2016
Accepté: 11 nov. 2016
DOI: https://doi.org/10.1515/jcbtp-2017-0002
Mots clés
© Central Bank of Montenegro
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.