Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro

Publié en ligne: 08 févr. 2017

Pages: 15 - 28

Reçu: 11 juin 2016

Accepté: 11 nov. 2016

DOI: https://doi.org/10.1515/jcbtp-2017-0002

Mots clés

Loyalty, services, banking, new media, investment model, online Word-of-Mouth (WOM)

© Central Bank of Montenegro

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