<abstract xmlns="http://www.w3.org/1999/xhtml"><p> In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.</p></abstract>

In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.

Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro

Faculty of Economics Podgorica, University of Montenegro,

Journal of Central Banking Theory and Practice

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word...

Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro

Publié en ligne: 08 févr. 2017

Pages: 15 - 28

Reçu: 11 juin 2016

Accepté: 11 nov. 2016

DOI: https://doi.org/10.1515/jcbtp-2017-0002

Mots clés
Loyalty, services, banking, new media, investment model, online Word-of-Mouth (WOM)

© Central Bank of Montenegro

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro

Publié en ligne: 08 févr. 2017

Pages: 15 - 28

Reçu: 11 juin 2016

Accepté: 11 nov. 2016

DOI: https://doi.org/10.1515/jcbtp-2017-0002

Mots clésLoyalty, services, banking, new media, investment model, online Word-of-Mouth (WOM)

© Central Bank of Montenegro

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
Loyalty, services, banking, new media, investment model, online Word-of-Mouth (WOM)