Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro
e | 08 feb 2017
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 08 feb 2017
Pagine: 15 - 28
Ricevuto: 11 giu 2016
Accettato: 11 nov 2016
DOI: https://doi.org/10.1515/jcbtp-2017-0002
Parole chiave
© Central Bank of Montenegro
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.