
NIM Marketing Intelligence Review
Volumen 8 (2016): Edición 2 (Noviembre 2016)
Marketing and Data Science
9 Artículos
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
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Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?
The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive
Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information
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