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Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review

Joey Gawrysiak

Joey Gawrysiak

Shenandoah UniversityWinchester,
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Gawrysiak, Joey
, 
Rick Burton

Rick Burton

Syracuse UniversitySyracuse,
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Burton, Rick
, 
Seth Jenny

Seth Jenny

Slippery Rock University of PennsylvaniaSlippery Rock,
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Jenny, Seth
 and 
Dylan Williams

Dylan Williams

University of AlabamaTuscaloosa,
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Williams, Dylan
  
May 08, 2020
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Published Online: May 08, 2020
Page range: 1 - 14
Received: Jun 07, 2019
Accepted: Nov 22, 2019
DOI: https://doi.org/10.2478/pcssr-2020-0008
Keywords
© 2020 Joey Gawrysiak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Sports and Recreation, Sociology of Sports, Physical Education, Cultural Studies, General Cultural Studies, Business and Economics, Business Management, Industries, Sports
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