The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization

Publicado en línea: 29 ene 2021

Páginas: 216 - 229

Recibido: 13 ene 2020

Aceptado: 22 mar 2020

DOI: https://doi.org/10.2478/foli-2020-0045

Palabras clave

competitive advantage, strategy, technology, advertising, advertising efficiency, advertising effectiveness, programmatic buying

© 2020 Robert Kozielski et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.