Acceso abierto

The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization


Cite

Allen, R. (2016, May 21). What is Programmatic Marketing? [Web log message]. Retrieved from: http://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing.Search in Google Scholar

Ansoff, H.I. (1985). Zarządzanie strategiczne. Warszawa: PWE.Search in Google Scholar

Bishop, B. (2001). Marketing globalny ery cyfrowej. Warszawa: PWE.Search in Google Scholar

Blalock, H.M. (1975). Statystyka dla socjologów. Warszawa: PWN.Search in Google Scholar

Bollen, K.A. (1989). Structural Equations with Latent Variables. New York, NY: John Wiley and Sons.10.1002/9781118619179Search in Google Scholar

Brownlee, J. (2013, November 17). What is Machine Learning – A Tour of Authoritative Definitions and a Handy, One-Liner You Can Use [Web log message]. Retrieved from: http://machinelearningmastery.com/what-is-machine-learning.Search in Google Scholar

Brynjolfsson, E., McAfee, A. (2015). Drugi wiek maszyny – praca, postęp i dobrobyt czasach genialnych technologii. Warszawa: MT Biznes.Search in Google Scholar

Colvile, R. (2017). The Great Acceleration: How the World is Getting Faster, Faster. London: Bloomsbury Publishing Plc.Search in Google Scholar

Doyle, P., Stern, Ph. (2006). Marketing Management and Strategy. London: Prentice Hall.Search in Google Scholar

Gilman, D. (2017). Outsmarting VUCA – Achieving Success in a Volatile, Uncertain, Complex, & Ambiguous World. Charlesten: Advantage Media Group.Search in Google Scholar

Ismail, S., Malone, M.S., Van Geest, Y., Diamandis, P.H. (2014). Exponential Organizations. New York, NY: Diversion Publishing.Search in Google Scholar

Feser, C. (2011). Serial Innovators: Firms That Change the World. London: Wiley.10.1002/9781119203049Search in Google Scholar

Kelly, K. (2017). The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. London: Punguin Books.Search in Google Scholar

Kozielski, R. (2017). Wskaźniki marketingowe. Warszawa: Wydawnictwo Nieoczywiste.Search in Google Scholar

Kozielski, R., Mardosz, A., Matuszewska, A. (2017). Sukces rynkowy organizacji. Warszawa: Wydawnictwo Nieoczywiste.Search in Google Scholar

Koźmiński, A.K., Piotrowski, W. (1998). Zarządzanie – teoria i praktyka. Warszawa: Wydawnictwo Naukowe PWN.Search in Google Scholar

Marr, B. (2017, June 15). 3 Massive Big Data Problems Everyone Should Know About [Web log message]. Retrieved from: https://www.forbes.com/sites/bernardmarr/2017/06/15/3-massive-big-data-problems-everyone-should-know-about/#338d24966186.Search in Google Scholar

Mazurek, G. (2012). Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości. Warszawa: Poltext.Search in Google Scholar

O’Kane, C. (2012, February 8). Moving on from Retargeting: Why Prospecting in Display ss Good for the Industry [Web log message]. Retrieved from: https://www.exchangewire.com/blog/2012/02/08/moving-on-from-retargeting-why-prospecting-in-display-is-good-for-the-industry.Search in Google Scholar

Płoszajski, P. (ed.) (2005). Przerażony kameleon – eseje o przyszłości zarządzania. Warszawa: Fundacja Rozwoju Edukacji menedżerskiej SGH.Search in Google Scholar

Sarna, N. (2019). Model Programmatic Buying a skuteczność i efektywność reklamy inter-netowej. Przegląd Nauk Ekonomicznych, 32, 55–66.Search in Google Scholar

Schwab, K. (2016). The Fourth Industrial Revolution. London: Penguin.Search in Google Scholar

Stoner, A.F., Freeman, R.E., Gilbert, D.R. (2001). Kierowanie. Warszawa: PWE.Search in Google Scholar

Webster, F.E. (2002). Marketing Management in Changing Times. Marketing Management, 11 (1), 18–23.10.1007/978-3-322-86757-5_1Search in Google Scholar

Winer, R.S., Dhar, R. (2011). Marketing Management. New York, NY: Pearson.Search in Google Scholar

eISSN:
1898-0198
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Business and Economics, Political Economics, other