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The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization

Robert Kozielski

Robert Kozielski

University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
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Kozielski, Robert
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Nikodem Sarna

Nikodem Sarna

University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
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Jan 29, 2021
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Published Online: Jan 29, 2021
Page range: 216 - 229
Received: Jan 13, 2020
Accepted: Mar 22, 2020
DOI: https://doi.org/10.2478/foli-2020-0045
Keywords
© 2020 Robert Kozielski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Kozielski, Robert ORCID Icon
University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
Sarna, Nikodem ORCID Icon
University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other
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