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The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization

Robert Kozielski

Robert Kozielski

University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
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Kozielski, Robert
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Nikodem Sarna

Nikodem Sarna

University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
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Sarna, Nikodem
  
29 janv. 2021
The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization's Cover Image
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Publié en ligne: 29 janv. 2021
Pages: 216 - 229
Reçu: 13 janv. 2020
Accepté: 22 mars 2020
DOI: https://doi.org/10.2478/foli-2020-0045
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© 2020 Robert Kozielski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Kozielski, Robert ORCID Icon
University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
Sarna, Nikodem ORCID Icon
University of Lodz, Faculty of Management, Marketing DepartmentŁódź, Poland
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Affaires et économie, Économie politique, Économie politique, autres
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