Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes
Anida Krajina
PhD, Digital Marketing Specialist and Marketing ResearcherLjubljana, Slovenia
Orcid-ProfilSuche nach diesem Autor auf
, Melika Husić-Mehmedović
PhD, Professor, School of Economics and Business, University of Sarajevo
Orcid-ProfilSuche nach diesem Autor auf
und 12. Juli 2021
Über diesen Artikel
Online veröffentlicht: 12. Juli 2021
Seitenbereich: 93 - 106
DOI: https://doi.org/10.2478/jeb-2021-0008
Schlüsselwörter
© 2021 Anida Krajina et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Krajina, Anida
PhD, Digital Marketing Specialist and Marketing ResearcherLjubljana, Slovenia
Husić-Mehmedović, Melika
PhD, Professor, School of Economics and Business, University of Sarajevo
Koštrebić, Kemal
Research Manager, GapFish GmbH in BerlinGermany