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Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

Anida Krajina

Anida Krajina

PhD, Digital Marketing Specialist and Marketing ResearcherLjubljana, Slovenia
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Krajina, Anida
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Melika Husić-Mehmedović

Melika Husić-Mehmedović

PhD, Professor, School of Economics and Business, University of Sarajevo
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Husić-Mehmedović, Melika
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Kemal Koštrebić

Kemal Koštrebić

Research Manager, GapFish GmbH in BerlinGermany
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Koštrebić, Kemal
  
Jul 12, 2021
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Published Online: Jul 12, 2021
Page range: 93 - 106
DOI: https://doi.org/10.2478/jeb-2021-0008
Keywords
© 2021 Anida Krajina et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Krajina, Anida ORCID Icon
PhD, Digital Marketing Specialist and Marketing ResearcherLjubljana, Slovenia
Husić-Mehmedović, Melika ORCID Icon
PhD, Professor, School of Economics and Business, University of Sarajevo
Koštrebić, Kemal
Research Manager, GapFish GmbH in BerlinGermany
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Business Management, other, Political Economics, Political Economics, other
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