Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes
Anida Krajina
PhD, Digital Marketing Specialist and Marketing ResearcherLjubljana, Slovenia
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, Melika Husić-Mehmedović
PhD, Professor, School of Economics and Business, University of Sarajevo
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y 12 jul 2021
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Publicado en línea: 12 jul 2021
Páginas: 93 - 106
DOI: https://doi.org/10.2478/jeb-2021-0008
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© 2021 Anida Krajina et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Krajina, Anida
PhD, Digital Marketing Specialist and Marketing ResearcherLjubljana, Slovenia
Husić-Mehmedović, Melika
PhD, Professor, School of Economics and Business, University of Sarajevo
Koštrebić, Kemal
Research Manager, GapFish GmbH in BerlinGermany