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Books
Using AI in Marketing
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Using AI in Marketing
An Introduction
Greg Kihlstrom
Greg Kihlstrom
Publisher:
Mercury Learning and Information
Volume in the series:
MLI Generative AI Series
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Description
Table of
Contents
Frontmatter
Contents
Acknowledgments
About the Author
Foreword
Introduction
Chapter 1: A Brief History of AI
Chapter 2: Understanding AI and Marketing
Chapter 3: The Current Use of AI in Marketing
Chapter 4: Generative AI
Chapter 5: Personalized Customer Experience
Chapter 6: Team and Workflow Augmentation
Chapter 7: Data Analysis, Measurement, and Optimization
Chapter 8: Improving Prompt Writing
Chapter 9: Generative AI Cases and Examples
Chapter 10: The AI Adoption Mindset
Chapter 11: How AI Changes Your Marketing Approach
Chapter 12: When and Where to Invest in AI
Chapter 13: Challenges of AI
Epilogue
Index
Keywords
generative ai
,
ux
,
marketing automation
,
chatgpt
,
data analysis
,
personalized marketing
,
ai in marketing
,
predictive analytics
,
gemini
Description
Table of Contents
Frontmatter
Contents
Acknowledgments
About the Author
Foreword
Introduction
Chapter 1: A Brief History of AI
Chapter 2: Understanding AI and Marketing
Chapter 3: The Current Use of AI in Marketing
Chapter 4: Generative AI
Chapter 5: Personalized Customer Experience
Chapter 6: Team and Workflow Augmentation
Chapter 7: Data Analysis, Measurement, and Optimization
Chapter 8: Improving Prompt Writing
Chapter 9: Generative AI Cases and Examples
Chapter 10: The AI Adoption Mindset
Chapter 11: How AI Changes Your Marketing Approach
Chapter 12: When and Where to Invest in AI
Chapter 13: Challenges of AI
Epilogue
Index
Keywords
generative ai
,
ux
,
marketing automation
,
chatgpt
,
data analysis
,
personalized marketing
,
ai in marketing
,
predictive analytics
,
gemini
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