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An Introduction

Using AI in Marketing

Frontmatter

Contents

Acknowledgments

About the Author

Foreword

Introduction

Chapter 1: A Brief History of AI

Chapter 2: Understanding AI and Marketing

Chapter 3: The Current Use of AI in Marketing

Chapter 4: Generative AI

Chapter 5: Personalized Customer Experience

Chapter 6: Team and Workflow Augmentation

Chapter 7: Data Analysis, Measurement, and Optimization

Chapter 8: Improving Prompt Writing

Chapter 9: Generative AI Cases and Examples

Chapter 10: The AI Adoption Mindset

Chapter 11: How AI Changes Your Marketing Approach

Chapter 12: When and Where to Invest in AI

Chapter 13: Challenges of AI

Epilogue

Index

Kihlstrom, Greg

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI.

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers....

Format

Using AI in Marketing

An Introduction

Greg Kihlstrom

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