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AI in Marketing; Generative AI; Personalized Marketing; Marketing Automation; UX; Data Analysis; Predictive Analytics; ChatGPT; Gemini

<A href=""></A>In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.

Using AI in Marketing

An Introduction

Frontmatter

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Contents

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Acknowledgments

{"title":{"xml:lang":"en","content":"Acknowledgments"}}

About the Author

{"title":{"xml:lang":"en","content":"About the Author"}}

Foreword

{"title":{"xml:lang":"en","content":"Foreword"}}

Introduction

{"title":{"xml:lang":"en","content":"Introduction"}}

Chapter 1: A Brief History of AI

{"title":{"xml:lang":"en","content":"Chapter 1: A Brief History of AI"}}

Chapter 2: Understanding AI and Marketing

Chapter 2: Understanding AI and Marketing

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Chapter 3: The Current Use of AI in Marketing

Chapter 3: The Current Use of AI in Marketing

{"title":{"xml:lang":"en","content":"Chapter 3: The Current Use of AI in Marketing"}}

Chapter 4: Generative AI

{"title":{"xml:lang":"en","content":"Chapter 4: Generative AI"}}

Chapter 5: Personalized Customer Experience

Chapter 5: Personalized Customer Experience

{"title":{"xml:lang":"en","content":"Chapter 5: Personalized Customer Experience"}}

Chapter 6: Team and Workflow Augmentation

Chapter 6: Team and Workflow Augmentation

{"title":{"xml:lang":"en","content":"Chapter 6: Team and Workflow Augmentation"}}

Chapter 7: Data Analysis, Measurement, and Optimization

Chapter 7: Data Analysis, Measurement, and Optimization

{"title":{"xml:lang":"en","content":"Chapter 7: Data Analysis, Measurement, and Optimization"}}

Chapter 8: Improving Prompt Writing

{"title":{"xml:lang":"en","content":"Chapter 8: Improving Prompt Writing"}}

Chapter 9: Generative AI Cases and Examples

Chapter 9: Generative AI Cases and Examples

{"title":{"xml:lang":"en","content":"Chapter 9: Generative AI Cases and Examples"}}

Chapter 10: The AI Adoption Mindset

{"title":{"xml:lang":"en","content":"Chapter 10: The AI Adoption Mindset"}}

Chapter 11: How AI Changes Your Marketing Approach

Chapter 11: How AI Changes Your Marketing Approach

{"title":{"xml:lang":"en","content":"Chapter 11: How AI Changes Your Marketing Approach"}}

Chapter 12: When and Where to Invest in AI

Chapter 12: When and Where to Invest in AI

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Chapter 13: Challenges of AI

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Epilogue

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Index

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Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

To order printed versions, visit: <A href="https://styluspub.presswarehouse.com/client/MLI">https://styluspub.presswarehouse.com/client/MLI</A>

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI.

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented...

MLI Generative AI Series

Title

Using AI in Marketing

An Introduction

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