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Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

Nemčoková Katarína

Katarína, Nemčoková

Jul 08, 2014

Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective's Cover Image

Topics in Linguistics

Volume 13 (2014): Issue 1 (June 2014)

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Published Online: Jul 08, 2014

DOI: https://doi.org/10.2478/topling-2014-0006

Keywords
Advertising discourse, discourse strategy, genre, intertextuality, textual cue, mental space, low-involvement products

© 2014 Nemčoková Katarína

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Katarína, Nemčoková

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Linguistics and Semiotics, Theoretical Frameworks and Disciplines, Linguistics, other, Philosophy of Language

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