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Topics in Linguistics
Volume 13 (2014): Issue 1 (June 2014)
Open Access
Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective
Nemčoková Katarína
Nemčoková Katarína
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Katarína, Nemčoková
Jul 08, 2014
Topics in Linguistics
Volume 13 (2014): Issue 1 (June 2014)
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Published Online:
Jul 08, 2014
DOI:
https://doi.org/10.2478/topling-2014-0006
Keywords
Advertising discourse
,
discourse strategy
,
genre
,
intertextuality
,
textual cue
,
mental space
,
low-involvement products
© 2014 Nemčoková Katarína
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
