Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

Publié en ligne: 08 juil. 2014

DOI: https://doi.org/10.2478/topling-2014-0006

Mots clés

Advertising discourse, discourse strategy, genre, intertextuality, textual cue, mental space, low-involvement products

© 2014 Nemčoková Katarína

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.