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Studia Universitatis Babes-Bolyai Oeconomica
Volume 64 (2019): Issue 2 (August 2019)
Open Access
What Do Managers Think About the Success Potential of CRM Campaigns?
Bruna Monteiro Castanheira
Bruna Monteiro Castanheira
,
Susana Costa E Silva
Susana Costa E Silva
and
Carla Carvalho Martins
Carla Carvalho Martins
| Sep 09, 2019
Studia Universitatis Babes-Bolyai Oeconomica
Volume 64 (2019): Issue 2 (August 2019)
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Published Online:
Sep 09, 2019
Page range:
33 - 52
DOI:
https://doi.org/10.2478/subboec-2019-0008
Keywords
CRM
,
UTAUT model
,
performance expectancy
,
effort expectancy
,
social influence
© 2019 Bruna Monteiro Castanheira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Bruna Monteiro Castanheira
Universidade Católica Portuguesa,
Portugal
Susana Costa E Silva
Universidade Católica Portuguesa,
Portugal
Carla Carvalho Martins
Universidade Católica Portuguesa,
Portugal