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What Do Managers Think About the Success Potential of CRM Campaigns?

Bruna Monteiro Castanheira

Bruna Monteiro Castanheira

Universidade Católica PortuguesaPortugal
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Castanheira, Bruna Monteiro
, 
Susana Costa E Silva

Susana Costa E Silva

Universidade Católica PortuguesaPortugal
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Costa E Silva, Susana
 and 
Carla Carvalho Martins

Carla Carvalho Martins

Universidade Católica PortuguesaPortugal
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Martins, Carla Carvalho
  
Sep 09, 2019
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Published Online: Sep 09, 2019
Page range: 33 - 52
DOI: https://doi.org/10.2478/subboec-2019-0008
Keywords
© 2019 Bruna Monteiro Castanheira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Marketing, Sales, Customer Relations, Business Management, other
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