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Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

John Fredy Gil Bonilla

John Fredy Gil Bonilla

Complutense University of MadridSpain
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Bonilla, John Fredy Gil
  
Dec 19, 2018
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Published Online: Dec 19, 2018
Page range: 91 - 113
DOI: https://doi.org/10.2478/sm-2018-0013
Keywords
© 2018 John Fredy Gil Bonilla, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Linguistics and Semiotics, Applied Linguistics, Language Assessment and Testing, Language Policy and Planning, Theoretical Frameworks and Disciplines, Bilingualism and Multilingualism, Second Language Acquisition
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