Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

Pubblicato online: 19 dic 2018

Pagine: 91 - 113

DOI: https://doi.org/10.2478/sm-2018-0013

Parole chiave

multimodality, metaphors, advertising, cross-cultural differences, figurative-B term

© 2018 John Fredy Gil Bonilla, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.