Multimodal Metaphors and Advertising: A Cross-Cultural Comparison of the Use of Behavioural Multimodal Metaphors

Publié en ligne: 19 déc. 2018

Pages: 91 - 113

DOI: https://doi.org/10.2478/sm-2018-0013

Mots clés

multimodality, metaphors, advertising, cross-cultural differences, figurative-B term

© 2018 John Fredy Gil Bonilla, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.