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Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy

Iveta Balážiová

Iveta Balážiová

Constantine the Philosopher University in Nitra
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Balážiová, Iveta
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Lucia Spálová

Lucia Spálová

Constantine the Philosopher University in Nitra
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Spálová, Lucia
  
Jul 23, 2020
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Published Online: Jul 23, 2020
Page range: 81 - 92
DOI: https://doi.org/10.2478/sc-2020-0009
Keywords
© 2020 Iveta Balážiová et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Balážiová, Iveta ORCID Icon
Constantine the Philosopher University in Nitra
Spálová, Lucia ORCID Icon
Constantine the Philosopher University in Nitra
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Cultural Studies, Media Studies, Media Theory, Genres and Media in Cultural Studies, Digital Media and Communication, Topics in Cultural Studies, Media, Social Sciences, Communication Science, Mass Communication
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