Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy

Publié en ligne: 23 juil. 2020

Pages: 81 - 92

DOI: https://doi.org/10.2478/sc-2020-0009

Mots clés

Guerilla marketing, Guerrilla warfare, Marketing strategy, Military strategy, Offensive strategy, Competitive struggle

© 2020 Iveta Balážiová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.