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Journals
Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
Open Access
Relationship Marketing and Customer Retention - A Systematic Literature Review
Albérico Rosário
Albérico Rosário
GOVCOPP, and Universidade Europeia, IADE, Faculdade de Design, Tecnologia e Comunicação
Lisboa, Portugal
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Rosário, Albérico
and
Joaquim A. Casaca
Joaquim A. Casaca
Universidade Europeia, IADE, Faculdade de Design, Tecnologia e Comunicação, UNIDCOM/IADE, Unidade de Investigação em Design e Comunicação
Lisboa, Portugal
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Casaca, Joaquim A.
Jan 11, 2024
Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
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Published Online:
Jan 11, 2024
Page range:
44 - 66
DOI:
https://doi.org/10.2478/sbe-2023-0044
Keywords
trust
,
commitment
,
satisfaction
,
communication
,
VOSviewer
© 2023 Rosário Albérico et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
