Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market
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Oct 08, 2022
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Published Online: Oct 08, 2022
Page range: 90 - 107
DOI: https://doi.org/10.2478/sbe-2022-0027
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© 2022 Hatice Dogan-Sudas et al., published by Sciendo
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Dogan-Sudas, Hatice
The Faculty of Economics and Administrative Sciences, Cukurova UniversityTurkey
Kara, Ali
Penn State University York CampusUSA
Cabuk, Serap
The Faculty of Economics and Administrative Sciences, Cukurova UniversityTurkey
Kaya, Kadir
Cukurova UniversityAdana, Turkey