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Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending

Stacey Sharpe

Stacey Sharpe

California State University
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Sharpe, Stacey
  
Sep 27, 2021
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Published Online: Sep 27, 2021
Page range: 230 - 239
DOI: https://doi.org/10.2478/sbe-2021-0036
Keywords
© 2021 Sharpe Stacey, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Sharpe, Stacey
California State University
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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