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Journals
Studies in Business and Economics
Volume 16 (2021): Issue 2 (August 2021)
Open Access
Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending
Stacey Sharpe
Stacey Sharpe
California State University
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Sharpe, Stacey
Sep 27, 2021
Studies in Business and Economics
Volume 16 (2021): Issue 2 (August 2021)
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Published Online:
Sep 27, 2021
Page range:
230 - 239
DOI:
https://doi.org/10.2478/sbe-2021-0036
Keywords
Advertising spending
,
accounting-based brand scandal
,
brand crisis management
© 2021 Sharpe Stacey, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
