Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending

Publicado en línea: 27 sept 2021

Páginas: 230 - 239

DOI: https://doi.org/10.2478/sbe-2021-0036

Palabras clave

Advertising spending, accounting-based brand scandal, brand crisis management

© 2021 Sharpe Stacey, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.