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Beyond Digital: Organizational Barriers in CRM Implementation in Sales Companies

Mihaela Gologan

Mihaela Gologan

Bucharest University of Economic StudiesBucharest, Romania
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Gologan, Mihaela
, 
Corina-Elena Mircioiu

Corina-Elena Mircioiu

Bucharest University of Economic StudiesBucharest, Romania
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Mircioiu, Corina-Elena
 and 
Teodora-Denisa Mojoiu

Teodora-Denisa Mojoiu

Bucharest University of Economic StudiesBucharest, Romania
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Mojoiu, Teodora-Denisa
  
Jul 24, 2025
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Published Online: Jul 24, 2025
Page range: 4102 - 4115
DOI: https://doi.org/10.2478/picbe-2025-0315
Keywords
© 2025 Mihaela Gologan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Gologan, Mihaela
Bucharest University of Economic StudiesBucharest, Romania
Mircioiu, Corina-Elena
Bucharest University of Economic StudiesBucharest, Romania
Mojoiu, Teodora-Denisa
Bucharest University of Economic StudiesBucharest, Romania
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
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