Beyond Digital: Organizational Barriers in CRM Implementation in Sales Companies

Publicado en línea: 24 jul 2025

Páginas: 4102 - 4115

DOI: https://doi.org/10.2478/picbe-2025-0315

Palabras clave

CRM implementation, ADKAR, distribution companies, barriers

© 2025 Mihaela Gologan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.