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Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
Open Access
Beyond Digital: Organizational Barriers in CRM Implementation in Sales Companies
Mihaela Gologan
Mihaela Gologan
Bucharest University of Economic Studies
Bucharest, Romania
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Gologan, Mihaela
,
Corina-Elena Mircioiu
Corina-Elena Mircioiu
Bucharest University of Economic Studies
Bucharest, Romania
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Mircioiu, Corina-Elena
and
Teodora-Denisa Mojoiu
Teodora-Denisa Mojoiu
Bucharest University of Economic Studies
Bucharest, Romania
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Mojoiu, Teodora-Denisa
Jul 24, 2025
Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
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Published Online:
Jul 24, 2025
Page range:
4102 - 4115
DOI:
https://doi.org/10.2478/picbe-2025-0315
Keywords
CRM implementation
,
ADKAR
,
distribution companies
,
barriers
© 2025 Mihaela Gologan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
