Open Access

The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry

David-Florin Ciocodeică

Ciocodeică, David-Florin

,

Iustinian Barghier

Barghier, Iustinian

and

Horia Mihălcescu

Mihălcescu, Horia

Jul 24, 2025

The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry's Cover Image

Proceedings of the International Conference on Business Excellence

Volume 19 (2025): Issue 1 (July 2025)

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Published Online: Jul 24, 2025

Page range: 995 - 1003

DOI: https://doi.org/10.2478/picbe-2025-0078

Keywords
social media, impact, hedonic, impulsive, price reduction, discount campaigns

© 2025 David-Florin Ciocodeică et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Ciocodeică, David-Florin

Bucharest University of Economic StudiesBucharest, Romania

Barghier, Iustinian

Bucharest University of Economic StudiesBucharest, Romania

Mihălcescu, Horia

Bucharest University of Economic StudiesBucharest, Romania

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion

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