The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry

Publicado en línea: 24 jul 2025

Páginas: 995 - 1003

DOI: https://doi.org/10.2478/picbe-2025-0078

Palabras clave

social media, impact, hedonic, impulsive, price reduction, discount campaigns

© 2025 David-Florin Ciocodeică et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.