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Journals
Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
Open Access
The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry
David-Florin Ciocodeică
David-Florin Ciocodeică
Bucharest University of Economic Studies
Bucharest, Romania
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Ciocodeică, David-Florin
,
Iustinian Barghier
Iustinian Barghier
Bucharest University of Economic Studies
Bucharest, Romania
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Barghier, Iustinian
and
Horia Mihălcescu
Horia Mihălcescu
Bucharest University of Economic Studies
Bucharest, Romania
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Mihălcescu, Horia
Jul 24, 2025
Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
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Published Online:
Jul 24, 2025
Page range:
995 - 1003
DOI:
https://doi.org/10.2478/picbe-2025-0078
Keywords
social media
,
impact
,
hedonic
,
impulsive
,
price reduction
,
discount campaigns
© 2025 David-Florin Ciocodeică et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
