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Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
Open Access
The scientific event – a visibility factor for the university brand
Nicolae Al. Pop
Nicolae Al. Pop
,
Cristina-Maria Ott
Cristina-Maria Ott
,
Daniela Simion-Danicescu
Daniela Simion-Danicescu
and
Steluța Todea
Steluța Todea
| Nov 29, 2019
Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
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Published Online:
Nov 29, 2019
Page range:
1021 - 1032
DOI:
https://doi.org/10.2478/picbe-2019-0089
Keywords
academic events
,
experiential marketing
,
exploratory marketing research
,
marketing programme
,
academic brand
© 2019 Nicolae Al. Pop et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.