The scientific event – a visibility factor for the university brand

Published Online: Nov 29, 2019

Page range: 1021 - 1032

DOI: https://doi.org/10.2478/picbe-2019-0089

Keywords

academic events, experiential marketing, exploratory marketing research, marketing programme, academic brand

© 2019 Nicolae Al. Pop et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.