The scientific event – a visibility factor for the university brand

Publicado en línea: 29 nov 2019

Páginas: 1021 - 1032

DOI: https://doi.org/10.2478/picbe-2019-0089

Palabras clave

academic events, experiential marketing, exploratory marketing research, marketing programme, academic brand

© 2019 Nicolae Al. Pop et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.