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Marketing communication analysis of benetton PR campaigns

Cynthia Bianka Incze

Cynthia Bianka Incze

The Bucharest University of Economic Studies,Bucharest, Romania
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Incze, Cynthia Bianka
, 
Alexandra Pocovnicu

Alexandra Pocovnicu

The Bucharest University of Economic Studies,Bucharest, Romania
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Pocovnicu, Alexandra
, 
Simona Vasilache

Simona Vasilache

The Bucharest University of Economic Studies,Bucharest, Romania
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Vasilache, Simona
 and 
Nora-Labiba Al Zain

Nora-Labiba Al Zain

The Bucharest University of Economic Studies,Bucharest, Romania
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Al Zain, Nora-Labiba
  
Jun 15, 2018
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Published Online: Jun 15, 2018
Page range: 457 - 465
DOI: https://doi.org/10.2478/picbe-2018-0041
Keywords
© 2018 Cynthia Bianka Incze, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Incze, Cynthia Bianka
The Bucharest University of Economic Studies,Bucharest, Romania
Pocovnicu, Alexandra
The Bucharest University of Economic Studies,Bucharest, Romania
Vasilache, Simona
The Bucharest University of Economic Studies,Bucharest, Romania
Al Zain, Nora-Labiba
The Bucharest University of Economic Studies,Bucharest, Romania
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
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